ABOUT MARKETING MANAGEMENT CONCENTRATION
The Marketing Management concentration prepares students with the knowledge and skills necessary to succeed in a marketing career. The concentration offers a series of up-to-date courses with a strong emphasis on experiential learning. Students are trained to think conceptually and practically apply the concepts and tools. In addition, the thrust of the option is to encourage creative solutions to marketing problems. MBAs graduating with a Marketing Management concentration may choose from a wide variety of career opportunities with manufacturers, retailers, wholesalers, trade and industry associations, e-business, marketing product/brand managers, marketing researchers, sales managers, project directors, market analysts, pricing manager, marketing communication manager, marketing consultants, and account executives.