Sweety Law, Ph.D.
Professor of Marketing & Entrepreneurship
Expertise
Innovation diffusion, Leadership, Cross-cultural communication, Organizational culture and change, Communication campaigns and behavior change, Social marketing
Unique life experiences
Student of Professor Everett Rogers who developed the Diffusion of Innovation theoretical principles in book published first in 1962 – worked closely and published with Dr. Rogers and his associate Dr. Arvind Singhal on many public health/entertainment-education campaigns. Multi-cultural exposure/immersive life experiences; Buddhist meditation and yoga practitioner; Co-teaching everyday life skills to immigrant senior citizens
Languages spoken besides English
Chinese (Cantonese and Fujian), Hindi, Urdu, Bengali
Going Holiday Shopping Soon? Experts Say It May Be Smarter To Wait (ABC-7)
Marketing professor Sweety Law states that retail sales are plateauing.
November 14, 2023
Best Bank of America Credit Cards (WalletHub)
Professor Sweety Law gives expert opinion on why the Bank of America doesn't advertise their cards as much as other major issuers.
November 14, 2022